Posted at 06/15/2010 10:19 AM | Updated as of 06/15/2010 10:25 AM
MANILA, Philippines - Cebu was named “Best Honeymoon Destination” at the awards night of the World Trade Fair 2010 in Shanghai, China.
The competition was decided by a public vote and a strict evaluation process undertaken by professional jurors from the Shanghai Tourism Municipal Administration, VNU Exhibitions Asia and Shanghai International Conference Management Organization.
Tourism chief Ace Durano welcomed the award, especially noting that one of the Philippine provinces bagged the accolade, signifying the growing attraction to foreign travelers of individual destinations in the country.
“As the second most-visited destination in the country, next to Metro Manila, Cebu continues to draw more people to add to the 435,987 tourists that it posted in this year’s first quarter. We are not surprised that more and more travelers, especially couples, are finding its pristine white beaches, romantic resorts and breathtaking views, coupled with the innate warmth and friendliness of our locals, a perfect treat for their honeymoon trip,” said Durano, who hails from Cebu.
The World Trade Fair brought hundreds of participating countries and organizations all over the globe. In attendance in this year’s expo at the Shanghai Exhibition Center were about 500 tourism players.
At present, Cebu enjoys a steady influx of travelers, with top markets including Korea getting close to 30 percent of the market share, Japan with almost a quarter; and United States and China getting almost the same.
Apart from Cebu’s attractive sites and diverse excursion activities, Durano cited the country’s competitive tour pricing and the continuous development of the transportation sector as influential drivers of tourism growth in the island-province.
Arlene Alipio, head of DOT Team China, said charter flights from Shanghai to Cebu and Boracay have helped spur inbound travel growth to Cebu.
“Convenience of travel makes tourists from China more likely to visit the island and take more time to enjoy their stay,” she said.
Undersecretary for Tourism Planning and Promotions Eduardo Jarque Jr. said the recent award bagged is “an affirmation of the country’s world-class tourist spots and its unfailing efforts to reach out to new markets.”
Last year’s World Trade Fair, held also in Shanghai, had also been highly memorable and optimistic as the country clinched the “Most Popular Destination in Asia” award, the highest recognition given during the event.
While total China outbound travel grew only by 4 percent in 2009, outbound travel from Eastern China to the Philippines has been growing at an average rate of 40 percent in terms of visa issuances since the opening of the new Philippine Tourism Office in 2007.
In 2004 there were only some 32,000 Chinese tourists in the Philippines. By 2009 the number is set to surpass 200,000.
In Central Visayas Chinese arrivals more than doubled for the first 11 months in 2009 compared to same period in 2008. As of November last year, mainland China is the fourth-biggest market of the region, hitting more than 56,000 arrivals, while Hong Kong is near to breaking the 30,000 mark.
The competition was decided by a public vote and a strict evaluation process undertaken by professional jurors from the Shanghai Tourism Municipal Administration, VNU Exhibitions Asia and Shanghai International Conference Management Organization.
Tourism chief Ace Durano welcomed the award, especially noting that one of the Philippine provinces bagged the accolade, signifying the growing attraction to foreign travelers of individual destinations in the country.
“As the second most-visited destination in the country, next to Metro Manila, Cebu continues to draw more people to add to the 435,987 tourists that it posted in this year’s first quarter. We are not surprised that more and more travelers, especially couples, are finding its pristine white beaches, romantic resorts and breathtaking views, coupled with the innate warmth and friendliness of our locals, a perfect treat for their honeymoon trip,” said Durano, who hails from Cebu.
The World Trade Fair brought hundreds of participating countries and organizations all over the globe. In attendance in this year’s expo at the Shanghai Exhibition Center were about 500 tourism players.
At present, Cebu enjoys a steady influx of travelers, with top markets including Korea getting close to 30 percent of the market share, Japan with almost a quarter; and United States and China getting almost the same.
Apart from Cebu’s attractive sites and diverse excursion activities, Durano cited the country’s competitive tour pricing and the continuous development of the transportation sector as influential drivers of tourism growth in the island-province.
Arlene Alipio, head of DOT Team China, said charter flights from Shanghai to Cebu and Boracay have helped spur inbound travel growth to Cebu.
“Convenience of travel makes tourists from China more likely to visit the island and take more time to enjoy their stay,” she said.
Undersecretary for Tourism Planning and Promotions Eduardo Jarque Jr. said the recent award bagged is “an affirmation of the country’s world-class tourist spots and its unfailing efforts to reach out to new markets.”
Last year’s World Trade Fair, held also in Shanghai, had also been highly memorable and optimistic as the country clinched the “Most Popular Destination in Asia” award, the highest recognition given during the event.
While total China outbound travel grew only by 4 percent in 2009, outbound travel from Eastern China to the Philippines has been growing at an average rate of 40 percent in terms of visa issuances since the opening of the new Philippine Tourism Office in 2007.
In 2004 there were only some 32,000 Chinese tourists in the Philippines. By 2009 the number is set to surpass 200,000.
In Central Visayas Chinese arrivals more than doubled for the first 11 months in 2009 compared to same period in 2008. As of November last year, mainland China is the fourth-biggest market of the region, hitting more than 56,000 arrivals, while Hong Kong is near to breaking the 30,000 mark.
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